Announcing a new Google Ads Hangout on Air series - “Happy HOAlidays”

(This post has been cross-published from the AdWords blog)

The holidays are crunch time for many advertisers out there, so we’re introducing a new holly, jolly Hangout on Air series on the Google Ads +Page. In this three-part series, AdWords specialists from the 866-2-GOOGLE support team will cover three important topics surrounding your AdWords performance during the holiday season.

December 6 at 11 AM PDT: How to keep your ads from going dark during the holidays
We’ll discuss tips and tricks for how to manage your account effectively when you might be out of the office on holiday break.

December 13 at 11 AM PDT: How to create stand-out ads during the competitive holiday season
We’ll share the best strategies for setting yourself apart from your competition.

December 20 at 11 AM PDT: How to maintain the holiday momentum
We’ll tell you how to assess your holiday performance and engage your new customer base into the new year.

To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Each week we’ll put up a post soliciting your questions. Then, on Thursday, navigate to your Stream where you’ll be able to view our Hangout live with just one click. See you there!

Posted by Courtney Pannell & Divya Vishwanath, AdWords Support Team

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Build Your Digital Brand with Google+ Webinar

The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. Sign up on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the Google+ Event page and add your questions as comments on that page.

With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in just a few months. For instance:

• H&M -- The retail clothing company, with more than 2 million Google+ followers, uses tailored content, images and video to bring its fashions and lifestyle to life on the platform. They’ve also utilized Ripples to identify their trendsetters and saw a 22% clickthrough rate boost after implementing social extensions in AdWords.
• Cadbury -- The chocolate maker has reached a following of nearly 3 million users with a combination of creative posts, Hangouts on Air and even the launch of their Dairy Milk Bubbly bar. They’ve also installed the Google+ badge on the company’s web homepage, making it easy as chocolate to follow the brand.

Like the ideas here? Log on Thursday to learn more about how to create, capture and sustain demand for your brand using Google+. And if you’re going to miss this while you’re at SMX Social in Las Vegas next week, check back at the webinars page later for a recording of the webinar.

Posted by the Learn With Google Team

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A free month of advertising from AdWords Express

(Cross-posted from the Inside AdWords blog)

The holidays are a busy time for everyone, and small businesses are certainly no exception. To help businesses reach new customers this season and keep the holiday spirit rolling into 2013, we have a special offer for new AdWords Express users in the U.S. If you sign up for AdWords Express before December 16, 2012, you’ll receive a free advertising credit in January worth what you spend between now and the end of this year.*

Since AdWords Express launched in July 2011 in the United States, we’ve seen businesses from toy stores to tree farms use AdWords Express to get their businesses discovered online. After 16 busy months, AdWords Express has expanded its borders to 12 additional countries and 9 languages, so that gift shops in Germany, heating contractors in the U.K., and surf shops in Australia can get on the map in front of potential customers in time for the holiday season.

Watch these businesses talk about how they use AdWords Express to maximize sales in the busy season:


Remember, the sooner you start advertising online, the more holiday customers you can reach and the more free advertising credit you can earn, so visit google.com/adwords/express today.

Happy holidays from the AdWords Express team!

Posted by Enrique Muñoz Torres, Sr. Product Manager, AdWords Express

*Terms and Conditions

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